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'Not in my Town" Campaign moving forward

Keeping Midland Beautiful, that's the idea behind an all new anti-litter campaign that launched Tuesday.
Midland, TX (Big 2 News) - Keeping Midland Beautiful, that's the idea behind an all new anti-litter campaign that launched Tuesday.

The theme of the campaign is "Not In My Town."

The City of Midland encouraged people to take to social media spreading the word by using the hashtag #NOTINMYTOWN.

Officials and Midlanders met at Martin Luther King Junior Park for a clean up and the launch of the new campaign.

Organizers at the event said it's about changing bad habits.

It’s community-wide and led by a task force that includes the City of Midland, Midland County, KMB, concerned citizens and businesses, and more

Doreen Womack, Executive Director of Keep Midland Beautiful said, "The whole basis of Keep Midland Beautiful, we go by the Keep America Beautiful System, which is taking behavoral science approaches to changes attitudes and habits. And really that's what it is, it's a bad habit."

City leaders and local law enforcement spoke at the meeting to show their support.

Organizers say they are overwhelmed by the turnout.
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