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AT&T's "It Can Wait" Campaign Focuses on Banning Texting While Driving

When it comes to texting and driving, "It Can Wait."
MIDLAND -- When it comes to texting and driving, "It Can Wait." That is the simple, yet vital message AT&T is sending drivers, especially young Texans. To drive home the message and make our roads and highways safer, AT&T is bringing a virtual reality simulator to Midland High School to let students and faculty experience first-hand the dangers of texting and driving.

Wednesday, February 6, 2013, 8:45 a.m. to 4:00 p.m. Media is invited from 10 a.m. - noon p.m.


Midland High School

906 W. Illinois

Midland, TX 79701

Social Studies (SS) Building, Rm. 320


City and State elected officials are expected to attend along with local law enforcement.

Visuals will include the following:

     High school students, school faculty and staff as well as local law enforcement and elected leaders testing the simulator and learning what happens when you text and drive.

     News media members are invited to try it as well.  

     Interview opportunities with participants and dignitaries.

     Large "I pledge not to text and drive" board signed by participants.


The simulator is part of AT&T's aggressive Txtng & Driving...It Can Wait program to educate drivers about the dangers of texting while driving and to make roads and highways safer. Since the campaign was announced in 2009, AT&T has:

     Created a resource center--www.att.com/txtngcanwait--offering downloadable educational resources for parents and educators;

     Designed a pledge for our Facebook, Friends & Family and employee pages;

     Integrated anti-texting-while-driving messaging in our more than 2,200 company-owned stores, including device clings for new smartphones; and

     Designed the free AT&T DriveMode mobile app to help curb texting behind the wheel.


Texting is the No. 1 mode of communication for teens--who text on average 60 times a day. One text takes your eyes off the road for an average of five seconds. At 55 mph, that's like driving the length of a football field completely blind.
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